Lianne Trantz serves as VP of Marketing for Novidea, bringing to the company more than 20 years of global marketing experience for both high-tech startups and established enterprises. Lianne’s expertise includes developing and leading global initiatives in brand, field, and product marketing that challenge convention and put customer needs at the fore. Before joining Novidea, Lianne was based in New York as AVP of Global Marketing at Sizmek, where she oversaw worldwide brand and product marketing program across the Americas, EMEA, APAC and LATAM for this leader in online advertising. Her previous roles include Director of Marketing at Breach Security and Product Manager at New Dimension Software. Lianne began her IS career in the Management Consultancy Division of Price Waterhouse Coopers in London.