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Insurance Distribution Needs a Kick in the Pants, and We Intend to Blog About It

by  Roi Agababa  |  9 Feb 2017

Welcome to the debut post on the brand-new Novidea blog. Shall we start with a survey?

Q: What are the top three factors that set the best insurance distribution professionals apart from the pack?

Most agents and brokers would typically list some combination of customer rapport, drive, product line knowledge, and creativity – the same answers that would have been given 50 or even 100 years ago. Technology wouldn’t even make the top twenty.

That mindset is why the channel is under threat. Brokerages and other distribution organizations have been too static for too long, relying on the same systems, processes and competitive levers they always have while both the competition and customer expectations have changed drastically. Deloitte’s 2017 industry outlook lays this out plainly, but you need only look around to understand the scale of the shift.

Direct portals are soaring in popularity. Connected consumers demand instant answers, full transparency, and hands-on control. And commissions and margins are unrelentingly squeezed. In this environment, the distribution channel has to transform to stay afloat – and Novidea technology is the lifeboat.   

This blog will be a place where you can get information and insights you need to make this transition successfully. You want proof, ideas and guidance – it will be here. You need hard numbers, you’ll find them here. You want inspiration, we’ll deliver.

We understand the enormity of what’s happening in the industry. We are insurance professionals as well as technology developers, so we have designed the Novidea platform carefully and deliberately to give you the tools you need to leverage data, the cloud, and consumer insights in a way that will enrich every customer interaction. This isn’t just about updating your archaic technology, it’s also about tapping into immediate opportunities for profitability, productivity and customer value that are locked inside your fragmented data.

Our people and our platform are here to help you make this pivot right now and in the right way. We hope you’ll use the Novidea blog as a resource for expertise and intelligence as you do.




Highlights: Broking in the cloud – core elements to cloud migration

In this open session Craig Beattie, Senior Analyst CELENT, Ben Potts, Novidea UK, James Willison, Web Connectivity;  Keith Bucknall, SRG discuss: The three core elements of migrating to the cloud: which model to choose, who should you partner with to succeed, and how to push such an initiative with management.

Learn more