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The Smart Behind Novidea: Meet Tom McFarland

by  Shirley Leibovitz  |  26 May 2021

This month, as we continue to present the brains and talent behind Novidea, we are introducing you to Tom McFarland- who recently joined the Novidea team as a UK Product Owner.

Tom is responsible for delivering system functionality which caters for the unique demands of London market business processes. Sports lover and travel enthusiast, Tom has been using his spare time over lockdown to teach himself to DJ- just to add to his list of talents, one of which being juggling! We can’t wait to see what else Tom has up his sleeve.

Meet Tom McFarland, UK Product Owner.


1. What has been your favourite part of working remotely during the pandemic?
Avoidance of the busy commute on London’s infamous Northern Line!

2. What’s the coolest thing about your job?
Collaboration with colleagues in a cross functional team across multiple locations with divergent skillsets. At Novidea we are building a new team with highly skilled colleagues that bring various experiences, so it’s an exciting place to be.

3. What would be your dream job, apart from working for Novidea? 
Travel journalist – the opportunity to travel the world and document experiences!

4. What are your hobbies?
I play rugby for Southwark Lancers. Skiing and surfing when the opportunity arises! Not much luck during the pandemic… During lockdown I have started to learn how to DJ.

5. What’s the best place you’ve ever travelled to?
Whiskey Point, Aragumbay, Sri Lanka – beautiful sandy beach, perfect breaking waves, the sight of wild elephants if you are lucky and a cocktail bar on the beach!

6. What are the top five gadgets you can’t live without?

  1. Pioneer DDJ200 – DJ controller.
  2. Bluetooth headphones – music on the move!
  3. Nespresso Coffee machine.
  4. Chromecast – watch what you want, where you want.
  5. Zoom/Facetime – keeping contact with far afield family and friends!

7. What is one thing few people would know about you?
I can juggle.

We hope you enjoyed learning a little bit more about the people who drive the smart behind Novidea! Stay tuned for our next feature.

Case Study

A Platform For Growth and Efficiency

A key priority for PNP was to use technology to become agile, so broking teams could be more responsive and offer greater value at every stage of the client journey.
Novidea’s cloud-based platform means that PNP will be able to work any time, any place, with instant access to all customer data and analysis, to help them make better decisions, and win more business.

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