About Us.

Novidea is the company behind the first and only end-to-end, data-driven and customer-centric platform for the insurance distribution market.

As insurance professionals, we saw how technology limitations were forcing agents and brokers to make decisions based on guesswork. With business data scattered across multiple outdated software systems, there was no way to capture opportunities in real time, operate efficiently, or even assess profitability – and customers expected more. We knew there was a better way, so we built it.

Today our smart, connected insurance agency management systems serve global brokerages, agencies, bancassurance and corporate risk management operations  supporting more than 10M policies worldwide. Novidea has offices in the UK and US, with R&D based in Israel.

The Reality.

At the same time that commissions and margins have seen intense downward pressure, regulation and competition has intensified, and customers have come to demand more responsive service, insurance distribution professionals can no longer afford to operate by ways of guesswork. With no room for error, they need data.


That's why we developed the Novidea platform.

Novidea is one of a kind among insurance agency management systems in its ability to handle the entire insurance distribution lifecycle, across ALL lines of business. It promotes operational and customer service excellence and delivers full visibility into the entire customer journey.

Novidea gives you the actionable insights you need to optimize every interaction, capturing not only more revenue, but also boosting customer retention and renewal rates.

The Value.

Novidea’s fully integrated platform enables unprecedented growth. Despite it overarching and all-encompassing design, it can also be deployed piecemeal in self-contained modules, so as to enable testing before scaling. In this way our consolidated insurance agency management systems empower insurance professionals to:

• Manage every aspect of the business workflow – from leads to policy management to claims to accounting - with one seamless cloud-based toolset

• Increase sales, renewals ratios and bottom-line profitability across all lines of business

• Access and act on real-time business intelligence any time, from any device

• Streamline fragmented systems into a single, secure and reliable platform