Our Team


Roi Agababa


Roi Agababa is the entrepreneurial mind, founder and CEO behind Novidea. With a long and distinguished career in business intelligence and software integration for global organizations, Roi saw the need for a unified, end-to-end data driven platform designed specifically for insurance professionals. Prior to this Mr. Agababa was a senior executive with SRL software group, where he held a number of senior management positions, most notably as the global Vice President for Research and Development and the Managing Director of SRL Tech. Under his leadership, Novidea is revolutionizing the working patterns in insurance distribution, enabling unprecedented growth for the industry.

Tal Cohen


Tal Cohen began his career at Ernst & Young and has since led the financial organizations at international software companies, overseeing financial strategy and control, legal and operations. Tal has extensive experience in the financial management of technology companies including Tvinci (acquired by Kaltura) and ActiveTrail. Prior to this Tal was co-founder of an Insurtech start-up specializing in long term savings.

Sharone Volk

VP Product

Vice President Product and co-founder, Sharone Volk directs the vision and roadmap for Novidea’s innovative product suite and leads the research and development efforts of the company. As a former CTO of large insurance companies including the Phoenix Insurance and Migdal Insurance, Sharone’s years of executive-level experience in insurance operations brings to Novidea unique expertise in shaping product strategy, and the innovation roadmap across all insurance business lines.

Michal Levy

VP Customer Success

Michal Levy is responsible for ensuring a positive experience and optimal ROI for every Novidea customer - from platform deployment to ongoing support. She oversees Novidea’s global customer teams with a goal of maximizing user value of the Novidea platform and Novidea relationship. Michal brings to Novidea deep public- and private-sector experience in information systems development, delivery and management of large global organizations, complex technological projects for B2B and B2C platforms.

Lianne Trantz

VP Marketing

Lianne Trantz serves as VP of Marketing for Novidea, bringing to the company more than 20 years of global marketing experience for both high-tech startups and established enterprises. Lianne’s expertise includes developing and leading global initiatives in brand, field, and product marketing that challenge convention and put customer needs at the fore. Before joining Novidea, Lianne was based in New York as AVP of Global Marketing at Sizmek, where she oversaw worldwide brand and product marketing programs across the Americas, EMEA, APAC and LATAM for this leader in online advertising. Her previous roles include Director of Marketing at Breach Security and Product Manager at New Dimension Software. Lianne began her IS career in the Management Consultancy Division of Price Waterhouse Coopers in London.

Thomas Anderson

Director of Sales, North America

Tom brings to Novidea more than a decade of experience in insurance software, helping organizations use technology to achieve their growth and efficiency goals. Tom oversees Novidea’s North American sales efforts, empowering local independent agencies, nationally recognized brokerages, and multi-national insurance carriers meet their needs for agency data analytics, monetization of data, and automating workflows through the Novidea platform. Prior to joining Novidea, he held sales and account management positions at insurance technology companies Xuber and Applied Systems.