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April 25, 2022

Women in InsurTech: climbing the corporate ladder

What can businesses and advocates do to improve the diversity and inclusion ratio of women in insurance, particular in leadership roles? Novidea recently spoke to three successful women in the industry about their experiences climbing to the top.
April 20, 2022

Novidea Spotlight on Instech London

InsTech London’s Tara Allsopp speaks to Ben Potts, UK Managing Director at Novidea, to discuss their broker management platform, how they identify potential partnerships and future growth opportunities.
March 10, 2022

How automation is key to scaling insurance agencies

While the insurance sector has historically been slow to adapt to change, we’ve now reached a point of no return when it comes to digital transformation. What was once a way to differentiate your business from the agency across town has become a means of survival against a new crop of insurtechs.
January 14, 2022

InsurTech100 company Novidea names new CMO

In this role Shafiki will head Novidea’s global marketing strategy, including building brand awareness, public and analyst relations, lead generation, digital marketing, product marketing, as well as field, partner, and customer marketing.

January 12, 2022

Novidea Offers Some Key Trends for 2022

Novidea the leading provider of the built-on-the-cloud, data-driven platform that enables brokers, agents, and MGAs to drive operational efficiencies and growth across the entire distribution lifecycle, highlights the key trends that will drive digital transformation in 2022.

January 11, 2022


InsurTech Israel News – The leading InsurTech magazine in Israel, together with a team of professional judges and thousands of votes of key player in the insurance and the Insurtech industry from around the world is happy and proud to present Novidea as The TOP Israeli Insurtech startups for 2022.

December 20, 2021

2021 in retrospect: how has the InsurTech industry fared?

The InsurTech industry thrived during what was still a very difficult year for many. However, companies have had to adapt to changing market conditions. FinTech Global takes a look back on some of the key trends of 2021, and what this might mean for the year to come.

June 1, 2021

Novidea secures $30 million in Series B

To support accelerated growth, Novidea, has increased its funding by $15 million, led by IGP, adding to $15 million raised just several months ago.

Novidea will use the funding to expand its operations in the USA and Europe and accelerate product innovation to meet increased market demand.

May 14, 2021

Brokers’ struggle to digitise threatens the success of Blueprint Two

In his latest article, Ben Potts, UK MD of Novidea explores these issues and explains why we are likely to see a two-tier system develop. Brokers with flexible, end-to-end cloud-based broking platforms will be able to submit data to Lloyd’s and the rest of the market ecosystem within minutes. Those with legacy systems will take days at best.

April 8, 2021

We are excited to welcome Jamie McDonnell to the Novidea team, as UK Sales Manager.

Jamie will be a great asset, as he understands both the broking and tech worlds, having worked as broker with Marsh, and at leading InsurTech Cytora.

With 13 years in the insurance sector, Jamie is well versed in all things #insurance. In his new role, he will be assisting brokers and MGAs by stewarding their engagement with Novidea.

Commenting on joining, Jamie said: “I am delighted to join Novidea, as an established growing business with a winning team and a powerful platform built on Salesforce, which delivers scalability, reliability, security, flexibility, and compliance to brokers.”

Connect with Jamie, or contact him directly at jamie.mcdonnell@novideasoft.com

January 26, 2021

Lloyd’s plans for multiple e-trading platforms raises questions for the market

Insurance Day interviews industry leaders in this article, which covers the issues around e-trading platforms and why their ability to function across numerous markets will be critical.

Novidea UK's Managing Director, Ben Potts, shares his views: "This is important as many of the large complex risks placed by brokers run across the Lloyd’s, company, and international markets."


January 25, 2021

Lloyd’s must be clearer about Blueprint Two technology standards

In this Insurance Day article, leading journalist Rasaad Jamie interviews industry leaders, including Novidea UK's Managing Director, Ben Potts, who says that despite the uncertainty opportunities for third-party service providers are significant.

"In Blueprint One, Lloyd’s made it clear that it would control the end-to-end market technology for risk placement. It is great to see with Blueprint Two that they have changed direction and are now embracing the value external vendors such as Novidea can bring to the market."

January 20, 2021

Face-to-face interaction is still critical to Lloyd’s success 

In this article in Insurance Day, leading journalist Rasaad Jamie interviews industry leaders, as he explores how in a Post-Covid world Lloyd’s needs to head back into the Underwriting Room, with a shift in focus from transactional underwriting to innovation and product creation.

Ben Potts, UK Managing Director, Novidea shares his views in the article: “In five years’ time, we will look back at this as the catalyst that enabled the insurance market to finally catch up with the times.

“However, the fact is most people in the Lloyd’s market are social creatures and old habits die hard. There are many brokers and underwriters who prefer to conduct business and negotiations face-to-face when they can,” Potts adds. 


December 16, 2020

Novidea looking to grow internationally following specialist broker on-boarding

Novidea is targeting commercial non-commoditised business.

Insurance software provider Novidea is looking to grow internationally and expand its customer base following the on-boarding of London Market broker – Specialist Risk Group (SRG). Its target customer is commercial non-commoditised business which makes up most of the Lloyd’s of London Market.

December 9, 2020

Blueprint Two is Lloyd’s ‘rubber hits the road moment’ – John Neal

Blueprint Two is about “implementation and delivery” signalling a change in approach according to Oxbow Partners’, senior consultant Lucy Alphonse.

It focuses on the two most common Lloyd’s customer journeys – open market and delegated authority, but reinsurance and automated placement have been put on the backburner.

In Blueprint One, Lloyd’s previously said it would control the end-to-end market technology for risk placement. But Ben Potts, Novidea UK's managing director said that it was great to see in the current Blueprint that “Lloyd’s has changed direction”. For example, by embracing the value external vendors can bring to the market.

November 24, 2020

Novidea secures $15 million in Series B financing to support global growth

Novidea, a leading global provider of the data-driven, cloud-based platform that enables brokers, agents, and MGAs to drive operational efficiencies and growth across the entire distribution lifecycle, today announces the successful completion of $15 million in Series B financing. The round was led by JAL Ventures Fund II, with the participation of existing investors including KT Squared LLC and 2B Angels.

November 5, 2020

Novidea selected for Global InsurTech100

Novidea has been selected as one of the leading 100 companies in the InsurTech100 for 2020 by FinTech Global.


The InsurTech100 list outlines the most innovative technology solutions that are redefining the insurance sector today. The competition was fierce this year, with a panel of industry experts reviewing thousands of InsurTechs, worldwide.

October 27, 2020

Covid-19 evolves role of the broker in insurance – Novidea

Technology now has a bigger place in the market and this could free up time for brokers to look at more complex tasks. The days of the broker going into Lloyd’s of London physically to do business are numbered. This is because the role of the broker is changing, and its largely to do with the pandemic, Ben Potts managing director at Novidea tells Insurance Times.

October 2, 2020

The Big Question: How might a Covid-19 second wave and lockdown affect brokers?

The Covid-19 pandemic has seen the insurance industry’s conferences and networking events take a hit, with social distancing still in force as the UK faces a second wave and another potential lockdown. Innovation remains paramount, as Insurance Times asks seven industry leaders, including Ben Potts, MD UK at Novidea, how brokers who rely heavily on face-to-face networking have adapted.

August 20, 2020

Do customers want a broker – or a consultant?

Brokers work hard for their money. Increasing premiums, matched with pressure on fees and commissions, is forcing many to not only sharpen their pencil, but also find new ways to provide value to clients, over and above traditional services. The answer could lie in providing a more consultative offering. But if so, how can brokers make this possible?


June 12, 2020

How moving to the cloud is helping brokers thrive in a mobile world

Insurance Times spoke to Novidea UK managing director Ben Potts to find out how cloud-based technologies can help brokers work from anywhere, even their home office

The world of broking is changing. Market dynamics, a global pandemic and changing customer behaviours have all come together in a melting pot that is making the broking world almost unrecognisable to how it was just a few years ago.

June 4, 2020

Novidea Partners With Web Connectivity on London Market Offer

Ben Potts, MD, Novidea said: “As we continue to expand our broker client-base in the London market, with more coming on board in the coming months, we are keen to be seen as the gold standard cloud-based broker platform. A key element of this is to work with best-of-breed solutions that are tried, tested, and proven to work well for brokers and the market.

April 28, 2020

Covid-19 is making the business case for brokers to embrace change

The impact of the Covid-19 pandemic has been a catalyst for change and has provided the answer that has been staring the industry in the face for some time: brokers need to have the ability to do their job wherever they are in the world, at any time. Ben Potts discusses the need for brokers to now access their data and manage their client relationships remotely, with complete access to everything they need outside the office. In today’s “always on” world, brokers need to provide clients with an enhanced service that is not time- or location-dependent. Also, the ability for cloud-based solutions to remove the silos that so many broker systems operate in at present will generate a degree of actionable intelligence that will be incredibly valuable.

Published in Insurance Day here: https://insuranceday.maritimeintelligence.informa.com/ID1130888/Viewpoint-Covid19-is-making-the-business-case-for-change-to-brokers


March 12, 2020

SRG embraces Novidea’s broking technology platform

Specialist insurance broker Specialist Risk Group (SRG) has selected Novidea, with its cloudbased broker management platform, as its strategic technology partner for the ‘transformation’ of its London market and complex risk platforms.

March 11, 2020

SRG Goes With Novidea On Complex Risk Platform Project

SRG, the fast-growing specialist insurance broker that owns Miles Smith, The Underwriting Exchange, Square Mile Broking, and David Codling and Associates, is  pleased to announce that it has selected Novidea, with its cloud-based broker management platform, as its strategic technology partner for the transformation of its London Market and  Complex Risk platforms.

March 6, 2020

Examining the role of broker technologies

Data-driven insurance distribution platform, Novidea, recently announced its partnership with global strategic consulting and managed services provider, Xceedance. What this partnership will mean for Novidea’s broker management platform is that its implementation processes will be supported by the functional and technical expertise that Xceedance offers, helping it to onboard customers more efficiently.

February 5, 2020

Novidea announces partnership with Xceedance

“The Novidea solution is an excellent insurance platform that helps manage complex scenarios within distribution; the product is differentiating, well-designed, and builds skillfully on the power of the Salesforce platform,” said Justin Davies, senior vice president and EMEA region head at Xceedance.

February 4, 2020

Why I chose insurance

Ben Potts, Managing Director of Novidea UK, chose insurance as it brings together diverse people from across the world to provide solutions to complex international problems.

August 2, 2019

Insurtech: Novidea Teams Up With Instech London

INSURANCE EDGE - Novidea, the digital data-driven insurance brokers & distribution platform, is pleased to announce that it has partnered with Instech London, an organisation that links start-ups, investors and insurers to promote innovation and technology adoption in the insurance sector.

August 1, 2019

Novidea partners with Instech London to promote innovation and technology adoption in the insurance space

FINTECH FINANCE - Launched in 2015, Instech London has grown to have over 4000 subscribers and 70 corporate members who support the transfer of knowledge and expertise among individuals in the sector. This strategic partnership therefore reinforces Novidea’s position as a forward-thinking business and underscores the fact that both companies are committed to enabling change within the insurance ecosystem.

July 16, 2019

New hires at Novidea

INSURANCE EDGE - Novidea, the digital data-driven insurance brokers & distribution platform, is delighted to announce Nick Haldane as UK Sales & Accounts Director. In this new role, Nick will help spearhead the company’s rapidly expanding London presence and will be responsible for the continuous success of Novidea’s existing customer base in the UK.

June 3, 2019

Industry reaction to Allianz mega deals: "The race for scale continues"

INSURANCE BUSINESS UK - May 31, 2019 was one of the biggest days in British general insurance in recent years, with Germany’s Allianz revealing at 7am BST its double swoop for the entire general insurance businesses of UK-based Legal & General and LV=.Insurance Business was among the first to report on the mega deals, and now we bring you some industry reaction following the twin announcements.

“More consolidation in the market is not surprising – the race for scale continues,” asserted Novidea managing director Ben Potts. “How successful the deal is will depend in no small way on the technology landscape of the businesses and their integration.”

May 15, 2019

InsurancePost: Analysis: Managing the M&A Insurance Risk

It was the Competition and Markets Authority that recently put paid to Sainsbury’s and Asda’s marriage plans, but there are plenty of other risks that also regularly threaten the success of mergers and acquistions – ranging from the uncovering of material issues like customer disputes or major tax investigations to difficulties with integrating technology.

May 7, 2019

80% of Brokers, insurers and MGAs Lack effective business intelligence tools, new research reveals

THE FINTECH TIMES - According to new research by Novidea, the data-driven insurance distribution platform, 80% of the brokers, insurers and MGAs surveyed do not have effective business intelligence tools in place. One in five brokers (20%) are currently using four or more different systems to manage their day to day operations. The research also showed that many are struggling to adopt the tools necessary for digital transformation.

Novidea surveyed a range of brokers, insurers and MGAs to assess the reality of technology adoption in the sector. When questioned about their current level of technology adoption, less than half of respondents had a digital system in place (42%), and even fewer had a Customer Relationship Management (CRM) platform in place (36%). Only one in five had a digital Business Intelligence (BI) system in place.

April 30, 2019

Survey finds 80% of brokers don’t have adequate digital tools

INSURANCE EDGE - According to new research by Novidea, the data-driven insurance distribution platform, 80% of the brokers, insurers and MGAs surveyed do not have effective business intelligence tools in place. One in five brokers (20%) are currently using four or more different systems to manage their day to day operations. The research also showed that many are struggling to adopt the tools necessary for digital transformation.

February 7, 2019

New report from Novidea helps brokers and insurers maximise M&A success

FINANCIAL IT - Novidea, the data-driven management platform for the insurance industry, has today launched a new report to help insurance executives maximise success following a merger or acquisition.  

The report follows yet another huge bumper year for M&A activity in the insurance industry, as this model becomes an increasingly common path to business growth. In the UK in 2017 alone, the value of M&A deals totalled £22 billion, according to Deloitte.

The report highlights some of the biggest decisions that need to be made in the wake of M&A activity, from who to hire from both businesses and which parts of the business to focus resources on, to the company’s objectives for the next year and which business lines to focus on – all of which can have a significant impact on the business.Whilst brokers understand the importance of getting the deal done, post-merger or acquisition is often where the hard work begins as they get to grips with their newly integrated business.

February 7, 2019

Novidea launches guide on how to maximise M&A success

INSURANCE TIMES - Novidea has today launched a new whitepaper to help insurance executives maximise success following a merger or acquisition.The firm’s guide highlights the main concerns and challenges that businesses face in M&A success and outlines recommendations to help brokers and agents.This approach aims to ensure that the business meets its objectives and can make the integration process a success. Download the report.

January 9, 2019

Novidea appoints new UK Managing Director as part of global expansion

FINTECH FINANCE - Novidea, the data-driven platform provider for the insurance industry, is pleased to announce that Ben Potts has joined the company as Managing Director UK, to spearhead the company’s growth and expansion across the UK and EMEA region. Previously, Ben held various leadership and revenue-focused executive roles with Majesco, Xchanging and Jardine Lloyd Thompson (JLT).Ben brings more than 15 years of broad insurance industry knowledge, operations, sales and customer service expertise to Novidea, with a deep understanding of the Commercial, London Market, Global Speciality and Delegated Authority Business sectors

January 9, 2019

City Moves for 9 January

CITY A.M. - Novidea, the data-driven platform provider for the insurance industry, has announced that Ben Potts has joined the company as UK managing director, to spearhead the company's growth and expansion across the UK and EMEA region. Previously, Ben held various leadership and revenue-focused executive roles with Majesco, Xchanging and Jardine Lloyd Thompson (JLT).

December 20, 2018

Better Data, Better Business: Quality and Consistency is Key

THE FINTECH TIMES - Roi Agababa, CEO Novidea weighs in on the important of data quality and consistency. The insurance industry has and always will be a data-heavy industry. Insurance distribution professionals have to obtain a lot of data from their customers when writing policies, but more often than not, they do not have capabilities to turn data into profits. And the prime reason for this is usually a combination of poor data quality and not having the right tools.

December 19, 2018

December 2018 Big Question: What is coming in 2019?

INSURANCE TIMES - Technology, such as mobile and portals, is making it easier for insurers and brokers to interact with their customers, so why is buying a policy still so difficult? Customers are often asked to fill out too much information and, for those with multiple policies, are often asked the same questions over and over again. By capturing and consolidating data once, and enriching it with external sources, technology can help to streamline the whole process. 2019 will be the year that insurers ask less and deliver more to their customers.

November 12, 2018

Novidea breaking the mould

Insurance Newslink dropped in recently to Novidea’s office in the City of London to be shown a demonstration of the company’s customer-centric platform which is in active and most effective use with significant clients. Novidea are certainly a company to watch and Insurance Newslink will be keeping in touch with progress.

October 26, 2018

The M&A boom and technology

FINANCIAL IT - The M&A boom continues apace. A report by Deloitte has predicted that the number of M&A deals completed in 2018 will exceed that of previous years. In the insurance sector alone, deals have already been valued at $26.8 billion and there’s no sign of it slowing down. As a result, many insurance firms are either looking to grow their business or get to grips with newly merged operations.

October 25, 2018

Novidea opens London office amidst expansion

INSURANCE TIMES - Data-driven platform provider for the insurance industry, Novidea has announced that it has opened a London office as it has “significantly exapanded its operations.” Salesforce Ventures invested in Novidea to accelerate its expansion, but the platform provider has also received investment from KT Squared and existing Novidea shareholders.

October 24, 2018

PRESS RELEASE: Novidea announces new UK office and funding to support global growth campaign

Novidea, the data-driven platform provider for the insurance industry, has today announced that it is significantly expanding its operations as it opens its first UK office, a sign of its rapid business growth. To fuel its own company growth, Novidea has received investment from KT Squared, Salesforce Ventures, the corporate investment group of Salesforce, as well as participation from existing Novidea shareholders. Built on Salesforce’s Force.com, Novidea offers tremendous scalability, security and reliability. Novidea is already being used in 10 countries.

October 22, 2018

Miller Insurance acquires fellow brokerage

INSURANCE TIMES - Miller Insurance announced today that it has acquired Alston Gayler and Co (AG), in a bid to strengthen its position as a London wholesale and specialist broking platform. Speaking on the acquisition, Ben Potts, Managing Director at software firm, Novidea said: “More consolidation in the broker space is not surprising – the race for scale continues. How successful the integration is will depend in no small way on the technology landscape of the businesses and their integration. Legacy technology and the ability to leverage data is one of the key reasons why insurance acquisitions don’t always deliver on their original promises.

October 8, 2018

Technology: the driving factor to making your M&A a success.

The global M&A market is a constant flurry of activity. Barely a week goes by without a high-profile deal hitting the headlines, and the insurance sector is no different. This year we saw two mega mergers within the first three months. In January, AIG announced plans to purchase all outstanding common shares of Validus Holdings, a deal which was later dwarfed by AXA-XL agreeing to buy the rest of XL Group for $15.3 billion – in cash – in March.

But regardless of the price paid or the experience of the team, no merger or acquisition comes without challenges. Following a transaction, the acquiring board has a lot of decisions to make, and they need to get them right. Nothing erodes value like indecision. In those crucial first days post-deal, it’s vital that the right information is available to give acquirers the best chance of making the best decisions for their business.

October 3, 2018

Five key challenges facing the insurance industry

IT PRO PORTAL - A buoyant stock market and a positive outlook for the US economy bode well for the insurance sector. Increased employment and a higher volume of real estate deals are likely to have a positive impact on agents, but the sector still has a few challenges.

September 20, 2018

How technology can help insurance brokers negotiate the critical days following a merger or acquisition

GLOBAL BANKING & FINANCE REVIEW - There have been 257 deals announced in the insurance sector since January this year, collectively valued at over $26 billion according to a recent report by PwC.This clearly shows high levels of market activity, but companies need to do more than just secure a deal; they also need to make it a success as quickly as possible. Board members expect big returns on their investment almost immediately. One important part of the mix is technology, which can help to overcome many of the challenges caused by M&A, particularly in insurance.

September 13, 2018

Why technology should be the first priority post M&A

ACTURIAL POST - In the first half of this year alone there have been over 257 M&A deals announced in the insurance sector with a disclosed value of $26.8 billion, according to a recent report by PwC. These statistics show that it has been a remarkable start to the year for this sector, and there are no signs of a slowdown anytime soon. As a result, the insurance sector is peppered with firms either looking to grow their business or get to grips with newly merged operations.

July 16, 2018

Evolving Insurance Channels: How Can Brokers Compete?

TECH BULLION - Evolving trends in technology and customer service expectations are at the core of the insurance industry, today. In order to stay in the game, brokers and agents are going to have to improve both their customer interactions and their operational efficiency sooner rather than later, or risk getting left behind.

June 8, 2018

How to survive the shift toward digital insurance distribution

INSURANCE BUSINESS MAG US - The insurance industry has always been rooted in tradition. And that has worked fine, until now.In the 21st Century, it isn’t that insurance is fundamentally changing, it’s actually the behavior and expectations of consumers that have changed. And these changes are making their way through everything from how leads interact with agents to customer experience expectations to how products and services are delivered.

February 26, 2018

How Automation at Scale is Transforming the Insurance Industry

The insurance industry has undergone massive changes over time. But none might be more important than what is happening right now with automation technologies — increasingly enabled by artificial intelligence (AI) and machine learning. Today, the organizations that embrace automation at scale have a massive competitive advantage. They can adopt machine learning to drive strategy, improve customer experiences, personalize sales, improve the back office, and take over data entry and documentation.

November 29, 2017

How insurtech is transforming a reactive industry into a proactive one

The insurance industry is notorious for being reactive when it comes to, well...everything. Especially technology.   Insurance businesses wait for other industries and companies to try out something before they jumpt in.  They need to manage risk, which is an asset when they’re dealing with policyholder premiums. In the past, this has prevented them from making expensive mistakes, but it has also cost them profitable opportunities. 

November 10, 2017

Five Ways Data Analytics is Transforming the Insurance Industry

Insurance professionals collect a huge amount of data from their customers. And then, they hand it over to underwriters, who evaluate risks of insuring that person using various actuarial data, claims data, and a bunch of other techniques (some of which are proprietary to the insurer).

August 25, 2017

5 InsurTech Trends That Will Keep You Ahead of the Curve

The insurance industry is a conservative one. Conservative being code for “outdated” and not serving the agents and brokers at all. Most agencies are built on paper-and-ink processes or siloed computer systems that have trouble keeping up with the way consumers want to do business today.

June 23, 2017

The 3 Resourceful Ways to Hold on to Your Clients and Boost Profitability

Most companies know it’s easier to sell to an existing customer than it is to find a new one. With an existing customer, all the initial marketing and acquisition cost has been paid for. The customer already trusts the brand so future sales are all but guaranteed. Sadly, most insurance agencies fail to capitalize on this simple truth.

May 24, 2017

How Improving Customer Experience Directly Impacts Your Bottom Line

TECH BULLION - Buying habits in the insurance industry have changed in recent years. According to research from Accenture, two thirds of consumers are now open to buying insurance directly from vendors that are not insurance professionals. And, were they to offer it, 23% would even purchase from a mass market e-commerce giant such as Google or Amazon.